To quote Coco Channel “Elegance is a beauty that never fades”

Representing the pinnacle of elegance within our Stainfree range, this stunning carpet is crafted with a 10th gauge for a sumptuous finish and boasts an elevated level of polypropylene twist, ensuring maximum performance.

Despite its robust nature, the advanced yarn technology imparts a velvety softness, reminiscent of a nylon carpet, but without the extra cost, combining the softness of a premium saxony with the durability of a twist.

Perfect for high-traffic areas such as living rooms, hallways, and stairs this range comes with our Stainfree for Life Guarantee to protect the carpet against all common household stains plus for those everyday spillages Pure Elegance is bleach cleanable.

Proud to be made in the U.K., Pure Elegance is testament to our commitment to quality and comes with an impressive 12 Year Wear Warranty which stands out as one of the top performing carpets available today.

Offering a palette of 17 contemporary shades, Pure Elegance effortlessly enhances a sense of modern sophistication and elegance. With a colour for every preference, it seamlessly integrates into any interior design aesthetic.